Strategic marketing management cases /
Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. - 7th ed. - Boston, Mass : McGraw-Hill, c2002. - xvi, 685 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0072429461 (alk. paper) :
Marketing |--Case studies.
HF5415 / .C6944 2002
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Victoria L. Crittenden. - 7th ed. - Boston, Mass : McGraw-Hill, c2002. - xvi, 685 p. : ill. ; 26 cm. - The Irwin/McGraw-Hill series in marketing .
Includes bibliographical references and index.
0072429461 (alk. paper) :
Marketing |--Case studies.
HF5415 / .C6944 2002