Marketing for the bank executive /

Berry, Leonard L., 1942-.

Marketing for the bank executive / Edited by Leonard L. Berry [and] L. A. Capaldini. - New York : Petrocelli Books, 1974. - xiii, 382 p. : illus. ; 24 cm.

Bibliography: p. 372-377.

0884052907


Bank marketing.

HG1616.M3 / B47 1974
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