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1. General circulation books
Electronic marketing : integrating electronic resources into the marketing process / Joel Reedy, Shauna Schullo, Kenneth Zimmerman.

by Reedy, Joel | Schullo, Shauna | Zimmerman, Kenneth.

Series: The Dryden Press series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth : Dryden Press, c2000Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF5415.1265 .R44 2000.

2. General circulation books
Marketing: Best practices. Michael R. Czinkota ... [et al.].

by Czinkota, Michael R.

Series: The Dryden Press series in marketingMaterial type: Text Text; Format: print ; Literary form: Not fiction Publication details: Fort Worth ; Dryden, c2000Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Presbyterian University of East Africa - Main Library (1)Call number: HF 5415 .M297453 2000.

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