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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Belch, George EContributor(s): Belch, Michael AMaterial type: TextTextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, 2001. Description: xx, 795, GL13, EN22, CR3, IN19 p. ; 29 cmISBN: 0072314451Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | .B387 2001
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Item type Current library Collection Call number Copy number Status Date due Barcode
General circulation books General circulation books Presbyterian University of East Africa - Main Library
HF5823 .B387 2001 (Browse shelf(Opens below)) Available 020020011837
Presbyterian University of East Africa - Main Library
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Non-fiction HF5823 .B387 2005 (Browse shelf(Opens below)) 1 Available 2014-1453

Includes bibliographical references and index.

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