Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill, 2001. Description: xx, 795, GL13, EN22, CR3, IN19 p. ; 29 cmISBN: 0072314451Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | .B387 2001Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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General circulation books | Presbyterian University of East Africa - Main Library | HF5823 .B387 2001 (Browse shelf(Opens below)) | Available | 020020011837 | |||
Presbyterian University of East Africa - Main Library General Stacks | Non-fiction | HF5823 .B387 2005 (Browse shelf(Opens below)) | 1 | Available | 2014-1453 |
Includes bibliographical references and index.
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